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more-books.com - Masters of Networking: Building Relationships for Your Pocketbook and Soul
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List Price: $18.95
Our Price: $12.89
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Manufacturer: Bard Press
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Average Customer Rating:  
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Description:
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Binding: Paperback
Dewey Decimal Number: 650.13
EAN: 9781885167484
ISBN: 1885167482
Label: Bard Press
Manufacturer: Bard Press
Number Of Items: 1
Number Of Pages: 200
Publication Date: 2000-10-25
Publisher: Bard Press
Studio: Bard Press
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Spotlight customer reviews:
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Editorial Reviews:
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Masters of Networking know that givers gain, that creating, maintaining, and serving a wide network leads to great business and personal rewards. Generating leads and referrals, building healthy relationships, and delivering value over the long term are at the heart of networking and are critical for anyone. Packed with valuable insights and personal examples from many of today's top networkers, this exciting book shows: Why networking is the most effective marketing tool today. The characteristics of the most successful networkers. How the world's best networkers leverage and maintain their networks. How you can build a successful networking lifestyle through effective communication, long-term partnerships, and word-of-mouth marketing.
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Spotlight customer reviews:
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Customer Rating:
Summary: The Power of First-Person Plural Pronouns
Comment:
Don't be deterred by this book's title. (Initially, I was.) Yes, it offers a wealth of advice about how to create, expand, and use a network of mutually beneficial relationships but it offers more, much more. Ivan Misner and Don Morgan have carefully selected and then brilliantly presented material by or about a wide range of people who are "masters of networking" but a more important point to be made about them is that they are as eager to help others as they are to seek the assistance of others. Many years ago, at a Christmas party, I met a woman and we introduced ourselves. At one point, I asked her what she did. She replied, "All companies have problems with retaining valued employees. I solve them." I was immediately intrigued. "What kind of problems?" She named three. "How do you solve them?" Her response was brief and precise. I then replied, "I'm an independent management consultant and don't have any of those problems but I know some people who do. May I have your card?" She gave me three. All this took less than 60 seconds. I complimented her on immediately getting my attention. She explained that she was creating what she called "a one-minute miracle," noting that chance encounters offer great opportunities for her to network IF (huge "if") she can get someone to ask for her business card in less than 60 seconds. I recalled that conversation as I read through this book.
Note: In How to Make a Million Dollar First Impression, Lynda Goldman suggests that first impressions are based on the following criteria:
53 percent is visual (e.g. physical appearance and body language)
38 percent is tone of voice
7 percent is what we actually say
Some may question the percentages but the implications for networkers are undeniable. I have examined other research data that suggest that, during a telephone conversation, tone of voice has 4-5 times more impact during an initial contact than does what is actually said. Listen carefully during your next telephone conversation with a business associate, family member, or friend. Goldman suggests that tone of voice has at least 2-3 times as much impact than what is actually said. Once again, the implications for networkers are undeniable.
Misner and Morgan organize their material within 23 chapters and assign 2-7 brief articles to each of the chapters. For example:
Chapter 1, Why We Network:
"What Is a Network?" (John Naisbitt)
"The Law of Giving" (Deepak Chopra)
"Relationships Count More Than Ever" (Carol Thompson)
"The Global Neighborhood" (Robert French)
Chapter 18, What A Little Networking Can Do:
"Harvey's Top-Ten List" (Harvey Mackay)
"Networking Three Ways" (Paul and Sarah Edwards, Rick Benzel)
Chapter 22, How Good a Networker Are You?:
"Discovering Your Networking Style" (Lillian D. Bjorseth)
" It's Not [begin italics] Your [end italics] Confidence That Counts (Martin Lawson)
"The Self-Assessment" (Donna Fisher, Sandy Vilas)
Keep in mind that networking is only one of several ways by which to establish and then sustain mutually-beneficial relationships. The strategies and tactics employed should be determined by the ultimate objective: business development, recruiting, job hunting, research, fundraising for a charitable organization, investigative journalism, etc. Always think in terms of first-person plural pronouns because they offer a reminder that the most valuable and enduring relationships - in one's career as well as in one's personal life -- really are mutually beneficial. However, as various contributors to this volume correctly emphasize, there are some non-negotiable rules or at least guidelines to follow:
1. Don't be shy about asking for assistance
2. Always follow-up on every referral.
3. Never say or do anything to embarrass the person who provides one.
4. Respond immediately to requests by others for your assistance.
Note: If you can't provide that assistance, introduce the person to someone who can. Effective networking is a three-dimensional contact sport.
5. Constantly strengthen your networking skills but (key point) always be yourself.
Networking is a process that should never end, best viewed as a sequential journey rather than as a series of isolated transactions. The needs and interests of those who comprise a given network change over time. Also, as that network expands in scope and increases in number of those involved, sub-sets will develop as have online news groups and, more recently, special interest blogs.
At the outset of this brief commentary, I suggested that those who are interested in this book should not be deterred by its title, as I initially was. I also want to suggest that some of the best material in it is provided by persons who are totally unfamiliar to most readers. It is interesting to learn how Colin Powell networks and what Fran Tarkenton has done since retiring from his career in the National Football League. But for me, at least, the contributions by others (e.g. Cindy Mount, Jeremy Allen, Susan RoAne, Bob Burg, Art Radtke, George Fraser, and Dan Georgevich) were of greater practical value.
Credit Ivan Misner and Don Morgan will doing a brilliant job of selecting and organizing the material. They are also to be commended for the brief but insightful head notes that introduce each chapter. Well-done!
Those who share my high regard for this volume are urged to check out Misner's Truth or Delusion?: Busting Networking's Biggest Myths as well as the aforementioned How to Make a Million Dollar First Impression. Also three books compiled by the Million Dollar Round Table Center for Productivity (Million Dollar Prospecting Techniques, Million Dollar Selling Techniques, and Million Dollar Closing Techniques), and three books by Tom Butler-Bowdon: 50 Success Classics, 50 Self-Help Classics, and the most recent published 50 Psychology Classics.
Customer Rating:
Summary: Learn from the masters!
Comment: This book is so full of advice on networking on how to make, grow and keep your business relationships, written by the masters themselves. 23 Chapters, each with essays from two to six experts: Harvey Mackay, Deepak Chopra, Mark Victor Hansen, and many more!
The short essay format makes the book an easy one to read. Keep it in your briefcase or in your car to fill your time when you arrive early for an appointment, and you will be constantly filling your mind with nuggets of useful information that will help you improve your networking skills.
My friend, Carol Thompson, wrote and essay in chapter one called "Relationships Count More Than Ever". In this essay, which is follows the sage advice of Deepak Chopra, she reminds us that if you want to increase your bottom line, the human connection is always the place to begin. Amen!
You will be delighted with all the essays in this book and be exposed to the insight of so many experienced and successful networkers. A good book!!!
Customer Rating:
Summary: Net Giving is the Key to Networking
Comment: Making connections with others to foster your business is great but all too often business people forget that you cannot take advantage of associates and colleagues.
Networking is probably one of the most mis-used words in business vocabulary. Most people are Net Takers and not Net Givers. I happily give but became disappointed when I didn't receive after helping somebody many times for many years. I needed a bit of help in procuring reciprocity from my fellow networkers.
This book is well organized and explains what networking is all about. The goal is to help people:
1.) Networking is about giving and not taking
2.) Preparing for a networking event
3.) Go to a networking event with the intention of giving and analysing people who might fit in to your network
4.) Don't expect any immeadiate return
5.) Organizing yourself with business cards, rolodex etc.
6.) Learning to listen
7.) Do's and don'ts of networking
Best learning for me: When a one-way street networker (one who takes but doesn't give) tell them that you will happily give them the information or help they need but they owe you. The best practice is to avoid such people like this.
Customer Rating:
Summary: Networking explained right
Comment: Covers all the bases. Explains benifits, pitfalls and patience required to network effectively.
Customer Rating: 
Summary: Strolling Through The Networking Garden
Comment: Many beginning network marketers are intimidated by the "marketing" word. This implies "selling", an even nastier word for those just entering the network marketing field. I have found this book to be useful in pointing out the effectiveness of networking, whether used to sell cosmetics or oneself. I feel that the value of reading the experiences of others in the networking garden (if done properly, it's not a jungle or an arena), gives a new network marketer confidence that they can "network". If they network effectively, a good product or service will sell itself.
Another issue is the uncertainty that those new to network marketing feel when they first step out of their protective cubicle or corporate shell, and attempting to stand on their own two feet. I well remember my first stammering and uncertain attempts to tell people who I was and what I did back in 1996 when I first began my network marketing career, and that in spite of having been a U.S. Army platoon sergeant! Having an insight into the first baby steps and the eventual bounding leaps is invaluable in helping settle some of those "okay, here I go" butterflies.
There are many books that give instructions on HOW to network and WHERE to network. I feel that the authors purposely attempted to show the value of the positive results and pleasures of networking for its own sake. This is indicated in the subtitle on the cover..."Building Relationships for Your Pocketbook And Soul".
When done properly, whether for the sake of one's pocketbook, or the sake of one's soul, networking can be a delightful way to spend your days (and sometimes nights). I feel that this is what the authors have attempted to capture in this book rather than simply providing the same old lists of places to go and things to do.
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