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Principles and Practice of Marketing

Sets the benchmark for achievement in introductory marketing courses. This book offers a contemporary perspective...

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The End of Business As Usual: Rewire the Way You Work to

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The Greatest Crash: How Contradictory Policies are Sinking the

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Tort Law

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Demand: Creating What People Love Before They Know They Want

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The Financial Times Guide to Business Start Up 2012 (The FT

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Casebook on Torts

Richard Kidner’s Casebook on Torts provides a wide selection of short extracts from the leading cases. The...

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The Lean Startup: How Constant Innovation Creates Radically

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Models.Behaving.Badly.: Why Confusing Illusion with Reality Can

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Masters of Nothing: The Crash and how it will happen again

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Prosperity without Growth: Economics for a Finite Planet

Is more economic growth the solution? Will it deliver prosperity and well-being for a global population projected...

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Aftershock: Protect Yourself and Profit in the Next Global

Aftershock: Protect Yourself and Profit in the Next Global Financial Meltdown

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The New Rules of Marketing & PR: How to Use Social Media,

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Extreme Money: The Masters of the Universe and the Cult of Risk

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